Ex-Digg Engineers Launch “Well,” A Social List-Making App That Thinks Beyond The To-Do

August 27, 2012

Well, a new social and collaborative to-do list application from former Digg, and Rackspace engineers, is officially launching today on iPhone, web and mobile web.

But according to ex-Digg engineer and Well CEO Arin Sarkissian, the focus for the application isn’t only on typical “to-dos” which is why the app’s name doesn’t include “to-do” in its title. Instead, the idea for Well is to serve as a repository for any type of list, whether that’s books to read, movies to see, things you like or don’t like, or even a collection of things you may be comparing in advance of a future purchase.

This loose idea surrounding list-making is one of the things that makes Well intriguing, because its structure is that which doesn’t necessarily require the usual checklist of things that have to be accomplished within a given timeframe. However, for today’s launch, the nomenclature of “to dos” is present in the app, but the team is going to see where the community takes things going forward.

Already, we’ve spotted some very non-traditional lists, including lists of bowling balls someone likes, apps someone hates, and even an uh…let’s just call it a list of attractive people. (I’m not going to repeat that list’s title in polite company here. Arin admits that there may be some need for having the service itself automatically set some lists to private in the future!)

Click here to read the entire article and comments.

Sarah Perez, TechCrunch, August 27, 2012

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