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Mountain View website, Fundly, helps coordinate and fund Superstorm Sandy relief efforts

November 5, 2012

As Kimberly Bellinger watched the devastation of Superstorm Sandy strike her fellow New Yorkers, she knew she had to do something.

As a resident of the Upper East Side in Manhattan, Bellinger, 31, never lost power. But she watched the devastation unfold across several social media platforms, including Facebook, Twitter and Instagram.

Using another social media avenue, Mountain View-based Fundly, Bellinger has asked for up to $2,500 to fund a pop-up kitchen for relief efforts. Thanks to 28 donors, she’s more than halfway to her goal. Bellinger also posts receipts to the website to show donors what their money has paid for.

And starting today, she and dozens of others are staffing a van powered by generators and heading to the Far Rockaway neighborhood in Queens on the southern coast of Long Island — one of the hardest-hit areas — to serve hot meals to the thousands of people still without power.

“I’m trying to bring them some soul nourishment,” Bellinger said. “I think warm food will help that.”

The artist was not able to fund the project herself. Because she used social media to get her news and updates during the storm, Bellinger knew crowdsourcing — a way for people or groups to organize and complete tasks — would help her efforts.

Fundly CEO Dave Boyce said Bellinger’s work is at the root of his company’s goals.

“It’s about people taking things into their own hands,” Boyce said. “Sandy has demonstrated that we’re not going to wait for a large organization to get us organized. We’re just going to raise the money ourselves.”

Click here to read the entire article and comments.

Andrea Koskey, San Francisco Examiner, November 5th, 2012

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