SocialWire Gets $2M From First Round Capital And Others To Be A One-Two Punch For Facebook AdsNovember 13, 2012
With $2 million in seed capital from First Round Capital, Dave McClure, Joi Ito, Ariel Poler and Brian Sugar, SocialWire wants advertisers to hyper-optimize their Facebook ads experience.
With SocialWire, brands can get users to organically share a story on Facebook’s Open Graph, and then use Facebook Sponsored Stories to promote that story to its most valuable potential customers.
In the same space as Nanigans, SocialWire differentiates itself from competitors by bridging earned media (organic social shares) and paid media (promoted Newsfeed stories). It is the only ads platform that does this presently.
The service is currently accomplishing this double-header with its two core products, SocialWireCONNECT, which allows you to customize Open Graph Timeline actions with one line of code, and SocialWireAMP, which allows more granular targeting of these Timeline actions (now Sponsored Stories), targeting all friends of a given gender, for example.
Alexia Tsotsis, TechCrunch, November 13, 2012